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Media Release

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14 September 2021

City of Parramatta joins #VaxTheNation campaign

City of Parramatta Council has thrown its support behind the #VaxTheNation campaign, which urges eligible Australians to get vaccinated to speed up the safe return of live entertainment.

More than 400 artists, performers and industry groups have already joined the nation-wide advertising campaign, spearheaded by the newly established Live Industry Venues + Entertainment (LIVE) Alliance.

“The City of Parramatta is a cherished hub of performing arts and culture in Western Sydney – home to the iconic Riverside Theatres, major events like Parramatta Lanes and Winterlight, and numerous music venues,” City of Parramatta Lord Mayor Cr Bob Dwyer said.

“Before the pandemic hit, our creative and performing arts sector generated $32 million a year for the local economy and attracted hundreds of thousands of visitors annually.

“We are proud to support the #VaxTheNation campaign because we want to see people back in venues, visitors flowing into our City and creatives getting back to work as soon as possible. The best way to do this is by rolling up our sleeves and getting vaccinated.”

At a Council Meeting last night, Councillors backed Cr Dwyer’s call for Council to help amplify LIVE Alliance’s message. The #VaxTheNation campaign features advertising across national television, digital media and outdoor signage.

“Until we reach the 80 per cent fully vaccinated target, there will be no live music, festivals, theatre, opera, dance or comedy from local and international acts. Getting vaccinated will allow us to come together and enjoy the magic of live performance once again,” Cr Dwyer said.

“I’d like to thank the people of Parramatta for stepping up and getting the jab. Of those eligible, 85.2 per cent have received their first dose and 49.9 per cent are fully vaccinated. This is a remarkable milestone and I’m proud of our community for playing their part in Australia’s reopening.”

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