How to Start Your Small Business

Man sitting at work desk

If you are getting ready to start your own small business, City of Parramatta and TAFE NSW’s free 6-week course will give you the tools and strategies to help you on your journey.

Over 6 weeks, each 2-hour workshop will cover an important topic building on the fundamentals of starting a business including business registration, finance, legislation, and marketing.

6 May to 17 June
Monday nights
6:00pm to 8:00pm

110 George Street, Parramatta


Click to Register through TAFE.

The course comprises 6 sessions of 2 hours each and participants must attend all 6 sessions.

Course Overview

Date and Topic Overview

Monday 6 May

Introduction to Small Business 

  • Small business and the economy
  • Micro business
  • Legal business structure
  • The formation of a business
  • ABNs

Monday 13 May

Business Plans

  • Why small businesses fail
  • Analysing strengths, weaknesses, opportunities and threats (SWOT)
  • Objectives
  • Strategies and tactics
  • Controls

Monday 20 May

Marketing Fundamentals

  • What is marketing?
  • Product
  • Price
  • Place
  • Promotion

Monday, 27 May

Market Research

  • Demographic information
  • Customer profiles
  • Segmentation, targeting and positioning
  • Analysis of political, economic, social, technological, legal and environmental factors (PESTEL)

Monday 3 June

Small Business Finance

  • Goods and services tax (GST)
  • Cash flow
  • Profit and loss
  • Budgeting
  • Balance sheet
  • Financing

Monday 17 June

Legal and Risk

  • Legislation that affects all small business
  • Legislation and regulations specific to certain business types
  • Risk management
  • Contingency planning
  • Insurance

This course is presented by TAFE NSW on behalf of City of Parramatta. 

Parking is available in the Horwood Place and Erby Place carparks, each a 5 minute walk away, or on street in metered parking spots. The Parramatta Transport Interchange is less than 10-minutes walk away.