Culture
and Sport

Community
Strategic plan

Distinct places

Experiencing and celebrating our dynamic history, heritage and unique places.

Parramatta is a place where people want to be

Parramatta has something for everyone.

  • A hub of dining, shopping, commerce and entertainment.
  • Features heritage sites and parks.
  • Hosts major events and community activites

Perceptions of Parramatta are changing

In the last three years people visited Parramatta...
(McCrindle Report April 2016)

For retail
or services
  • 2014
  • 2015
  • 2016
For a meal at a restaurant/cafe
  • 2014
  • 2015
  • 2016
To attend an entertainment event
  • 2014
  • 2015
  • 2016

3 in 4 people

are likely to recommend Parramatta as a place for retail, entertainment or recreation (rated 5-10)

Visitation

Domestic and International visitors to Parramatta are increasing.

Domestic Day Trips

2 people

475
Total Visitors
in 2011

4 people

710
Total Visitors
in 2015

50% growth from
2011 to 2015

International Visitors

1 plane in black and white

42,000
Total Visitors
in 2011

2 coloured planes

58,000
Total Visitors
in 2015

37% growth from
2011 to 2015

Total Visitors

4 people

728,000
Total Visitors
in 2011

6 people

1,037,000
Total Visitors
in 2015

43% growth from
2011 to 2015

Parramatta offers a diverse range of opportunities

Patronage at venues, events and sporting fixtures

The City of Parramatta has been focussed on making Parramatta the major sporting venue for Western Sydney.

2 people in gray

200%
increase

4 people in colour

Since 2011, there has been a 200% increase in patronage at Pirtek Stadium sporting events, with 2015 welcoming 303,836 total attendees at a total of 32 events. (an increase from 97,406 attendees and 12 events in 2011).

This growth trajectory is set to continue into the future, with the recent confirmation of the new $350 million Western Sydney Stadium to be constructed in Parramatta commencing in 2016.

These positive outcomes were encouraged through the City of Parramatta’s efforts in:

  • Supporting the establishment and early success of the Western Sydney Wanderers.
  • Contributing $1 million to essential upgrades of Pirtek Stadium.
  • Hosting several key community events (including celebrations in Centenary Square to mark the Wanderer’s 2013 Premier’s Plate, reaching thousands of fans from across the region)
  • Advocating to the NSW Government the value of investing in the development of a Western Sydney stadium.
A movie clap A movie camera
Parramatta is a well-known
filming location

The City of Parramatta encourages filming activity and welcomes artists interested in discovering our City. Parramatta has been the backdrop to well known TV dramas, movies and documentaries such as:

Wolverine, Home and Away
and Domestic Blitz
Filming
approvals
2012/13 2013/14 2014/15 2015/16
Q1 (July-Sept) 24 17 10 8
Q2 (Oct-Dec) 16 12 6 22
Q3 (Jan-Mar) 23 15 8 8
Q4 (May-Jun) 8 22 8 14
Total 85 51 41 52
Filming
approvals
Q1 (July - Sept) Q2 (Oct -Dec) Q3 (Jan- Mar) Q4 (Apr - Jun) Total
2012/13 24 16 23 22 85
2013/14 17 12 15 17 51
2014/15 10 6 8 17 41
2015/16 8 22 8 14 52

Energy and
Cultural Richness

The City of Parramatta has been Improving quality of life and driving positive growth through events and by activating areas such as laneways and public spaces.

Growth in attendance at major events

2012
98,000
2013
116,000
2014
151,000
2015
213,000
  • 2014/15
  • 2015/16

83%
Growth in
attendance

Australia Day
Parramatta Park

  • 2014/15
  • 2015/16

113%
Growth in
attendance

Parramatta Lanes
Parramatta CBD

  • 2014/15
  • 2015/16

150%
Growth in
attendance

Christmas in Parramatta
Centenary Square

Major Events program Venue Attendance
2014/15 2015/16 Growth
Australia Day Parramatta Park 30,000 55,000 83%
Lunar New Year Centenary Square 6,000 8,000 33%
Winterlight Prince Alfred Square 32,000 40,000 25%
Burramatta Day River foreshore 3,500 5,000 43%
Parramatta Lanes Parramatta CBD 16,000 34,000 113%
Parramatta Day / Foundations Festival Experiment Farm Cottage (Hassal Street) 2,000 3,000 50%
Loy Krathong River foreshore 14,000 8,000 -43%*
Christmas in Parramatta Centenary Square 2,000 5,000 150%

*The Loy Krathong 2015 event attendance decrease of (-43%) was due to river flooding and inclement weather.

Economic Impact on Parramatta from Major events program

  • 2012
  • 2013
  • 2014
  • 2015

Satisfaction Rating for Major Events Program

A clipboard and a pencil

Our 2015 customer satisfaction survey rated major events
9 out of 10.

A landscape

Local Cultural
Expression & Innovation

The City of Parramatta has been working with partners and developing regional facilities.

Total number of Parramatta Artists Studio Residency Applications

In 2014/15 our Artist Studios hosted 29 studio artists including 20 local and Western Sydney based artists and nine artists from metropolitan Sydney.

The artists Studios also delivered 12 artist residencies, including five international artists, four interstate artists and three artists from Regional NSW. This means that the City of Parramatta is committed to providing opportunities for cultural expression for all members of the community.

2012
23
2013
23
2014
76
2015
114

One of our resident artists was awarded the prestigious scholarship ‘Eva Breuer Travelling Art Scholarship’ by the Art Gallery of New South Wales. The Scholarship provides the winning artist, a female under the age of 35 years, with a $25,000 stipend for travel and living expenses associated with their residency scholarship.

An artist

Patronage at Riverside 2015

Riverside Theatres

The Riverside Theatres are integral to Parramatta’s cultural identity and vibrancy. Over the past four years, Parramatta’s reputation as a dynamic and creative regional city has grown.

184,000
2015
125,967
2010/11

Economic Impact
in 2015 of
$18.952 million

Percentage of Residents are
satisfied with Riverside Theatres.

61%
90%
2012 2016
2012 2016

In 2016, Parramatta welcomed the establishment of a new resident theatre company, the ‘National Theatre of Parramatta’.

An comedian with venetian masks

This is an opportunity to encourage existing and new visitors to Parramatta and to support Parramatta’s existing reputation as a vibrant hub of entertainment and opportunity.

Patronage at venues, events and sport fixtures for 2014

Sports
301,539
Western Sydney Wanderers
Home Game attendance

Economic Impact
of $15.1 million

92,762
Parramatta Eels Home
Game attendance

Economic Impact
of $4.638 million

Creative industry

The City of Parramatta has been encouraging local creative enterprises, attracting events, encouraging engagement, celebrating diverse cultural perspectives and boosting the local economy.

Heritage

Parramatta is a culturally diverse city that is rich in history.

Our hosts and guides excite and engage visitors by providing exceptional information about the wide variety of things to do and see in Parramatta.

Hosts and Guides hours
of Visitor Engagement

1820

A single woman

2013

4760

2 people

2014

7996

5 people

2015

Heritage

4 in 5 people

are likely to recommend Parramatta as a place for heritage sites/buildings (rated 5-10)

  • 2014
  • 2015
  • 2016

Visitation in Parramatta

Visitor 2011 2015 Changes
Total visitors 728,000 1,037,000 43% growth from 2011 to 2015
International visitors 42,000 58,000 37% growth from 2011 to 2015
Visitors Nights Total 1,908,000 2,507,000 31% growth from 2011 to 2015
Visitors Nights International 1,391,000 1,854,000 33% growth from 2011 to 2015
Domestic Day Trips 475 710 50% growth from 2011 to 2015