Workshop - B2B Sales 101 - How to Sell for Female Founders

This workshop is focused on supporting and upskilling Female Founders who have little, or no experience selling to large organisations and want to know where to start.

What you’ll get from this session:

Understanding how selling to large organisations works
Debunk stereotypes about selling
Learn about sales as a process
How to build confidence selling with authenticity
Key sales techniques you can start using right now

What Female Founders will receive:

The knowledge and understanding of how things work
Freedom from stereotypes that are holding them back
The skills and practical training they need
Confidence to go out there and grow their impact

This is an in-person workshop only.

Run by: Nimmity Zappert, Founder, Authentic Selling

Nimmity is a globally experienced sales leader and educator with over 25 years in business-to-business sales. Nimmity’s global experience has given her a broad understanding of cultural differences and how to connect people from different cultural backgrounds to form strong working partnerships.

As former Chair of the Fair-Trade Association of ANZ (2019–2024), Nimmity championed access to market for disadvantaged and women-led enterprises. She now runs authentic Selling, empowering early-stage founders - especially women and marginalised entrepreneurs - to sell with confidence, clarity, and purpose through practical, culturally sensitive B2B sales training.