Pricing and Selling Strategies

Are you discounting just to close the deal? Struggling to confidently price your products or services? Join us for this practical, hands-on workshop designed for business owners, sales professionals, and marketing teams who want to stop guessing and start selling smart.

This 5-hour interactive session will give you the strategies, tools, and confidence to price your offering profitably, communicate value persuasively, and convert more sales.
What You’ll Learn
✅ How to price strategically and sustainably
✅ The psychology behind pricing and value perception
✅ Tools to avoid discount traps and panic markdowns
✅ Consultative selling techniques to boost conversions
✅ How to build a pricing and selling action plan for your business

Who Should Attend
Small to mid-sized business owners
Sales reps or business development professionals
Marketing and strategy teams
Anyone responsible for setting prices or closing deals

Agenda
9:00am – 9:30am | Welcome & Icebreaker
9:30am – 10:30am | Pricing Fundamentals
10:30am – 10:45am | Morning Break
10:45am – 12:00pm | Selling Without Discounting
12:00pm – 1:00pm | Lunch Break
1:00pm – 2:00pm | Consultative Selling Techniques
2:00pm – 3:00pm | Sales Strategy & Implementation Planning

Why Attend?
By the end of this session, you’ll walk away with:
💬 Confidence to explain your pricing without apologising
🧠 Practical frameworks grounded in real business psychology
📈 A 30-day action plan to implement in your business immediately

Acknowledgements
This workshop is funded by the City of Parramatta and delivered by The Epiphany Group.
Venue provided with thanks to UNSW Founders.