Destination Management Plan

Two people strolling through Parramatta square with takeaway coffees.

City of Parramatta Destination Management Plan 2019-2024

In the City of Parramatta, and across Western Sydney, the pace of change continues to underscore the growing importance of the visitor economy as positive economic and social drivers for communities and businesses.

The City is home to a number of nationally and globally significant historic sites, becoming a destination in its own right and the plan will help consolidate the City’s position as a centre of culture, food, sport, entertainment and events, not just in New South Wales, but Australia.

The Plan also:

  • recognises the important role partnerships play between government, industry, business and community
  • advocates for the establishment of world-class and meaningful visitor experiences and products at heritage sights, and in our green spaces across the City.

The Plan has a five-year aspiration to 2024, with a detailed implementation program for the first three years (2019-2022). 

The implementation program focuses on three key areas: Destination Experiences, Industry Development, and Destination Positioning and Promotion; setting out the foundations for the next phase of the City’s growth, and a new framework for how stakeholders in the visitor economy can ensure visitors choose the City of Parramatta as a destination and advocate for others to visit.

View the Document

Find out More

To find out more about the City of Parramatta Destination Management Plan, email: destinationparramatta@cityofparramatta.nsw.gov.au.

To find out about more about what to see and do in the destination, visit AT Parramatta.

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